Aarkstore - Kenyas Cards and Payments Industry

Aarkstore Enterprise

28th Novenber 2014

Kenyas Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Browse Full Report @ http://www.aarkstore.com/financial-services/65193/kenyas-cards-and-payments-industryemerging-opportunities-trends-size-drivers-strategies-products-and-competitive-landscape Published: Nov 2014 | No. Of Pages: 86 Pages PDF: $ 3995 | Site Licence : $ 7990 |Enterprise Wide Licence :$11985

Synopsis

The report provides top-level market analysis, information and insights on Kenya's cards and payments industry, including: Current and forecast values for each category of Kenya's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Kenya's cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market Comprehensive analysis of consumer attitudes and buying preferences for cards The competitive landscape of Kenya's cards and payments industry

Summary

Kenya is developing into a hub for electronic payments, and is likely to become a focal point for wider growth across east Africa. A number of economic and demographic factors have driven the growth of the Kenyan cards and payments industry. The country is renowned as one of the most peaceful and stable in

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Aarkstore Enterprise

Africa. Demographically and economically, the country is well positioned, with an average age of just 18, and expectations of healthy GDP growth over the forecast period (20142018). Young populations are typically more willing to embrace innovation and technology, and have long working lives ahead of them, making them more likely to become wealthier and...