Steinhouse Case

Case Analysis Synopsis

(Instructions: Enter your answers in the appropriate rows. Do not exceed one page)

|Name: Mandeep Gharial |Student Number: 655193 |

|Case # & Name: Case #2 Steinhouse Knitting Mills |Date Submitted: October 29, 2010 |

|The three most important key facts in this case /are: |

|1: The company does not spend money on advertising. The last time the company spent money was 1998, where they made catalogues and sent it |

|to their customers. |

|2: The United States market has very high potential and trade barriers do not exist, hence, the company can sell their products freely in |

|the market. |

|3: Steinhouse operates in the higher price band and this sector is dominated by brand names, such as Polo, and where departmental stores |

|prefer brand names over the lesser-known brands such as Steinhouse. Also, large retailers such as Wal-Mart prefer to buy directly in bulk |

|from low wage countries like China and Bangladesh. |

|The Main Problem / Task to solve/do is: |

|The main problem is that Abe and Mark need to make changes to their company in order to keep in business since their annual sales are |

|steadily declining since 1988. |

|The three most...