Businness Plan Memo

Estefania Zapata

Entrepreneurial Finance

Walking Peru

A recreational tourism company, Walking Peru, will create opportunities to visit Peru's choice tourist attractions through environmentally friendly activities. Peru is located on the South Pacific coast and ranks among the world's most attractive tourist destinations. Peru opened its economy to free markets in August 1990. These actions had a positive impact regarding GDP growth, inflation under control and the creation of a strong, competent multilateral organizations.

Peruvian and foreign investors enjoy equal of treatment before the law in all economic activities. Peru’s government provides full currency convertibility to foreign investors to remit their earnings abroad and other royalties from the use and transfer of technology. This will allow Walking Peru to enter fairly into the market.

Walking Peru recognizes the effort of the country to create a continuously increasing tourism growth rate. Therefore, Walking Peru has a quality service core value focus on customer satisfaction. As a starting level, Walking Peru will have the opportunity to attract local and international tourists interested in passive recreational sports that do not require specific knowledge or physical training. In a subsequent stage, other sport offerings will require minimum learning for independent individual practice.

Walking Peru will have core competency through this opportunity as it will provide the possibility of showing the world Peru's tourist attractions from a different viewpoint. Walking Peru has core competency with key geographical locations that will allow them to standout over their competitors. Walking Peru included a strong team in their business plan. For example, they have three MBA experts who will contribute their managerial skills. Walking Peru also included an experienced operations designer and implementation professional for service companies. This business plan also includes with an experienced...