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GLOBAL CONTENT MANAGEMENT

The 18 Most Frequently Asked Questions

By Howard Schwartz, Ph.D., VP WW Business Consulting, TRADOS Incorporated and Alison Toon, HP Global Translation & Localization Program Manager, WW eBusiness Content Management Services

The 18 Most Frequently Asked Questions

Executive Overview

Multinational corporations often derive forty to sixty percent of their revenues from global markets. The generation of this global revenue depends on the corporation’s ability to efficiently deliver product and marketing information to a worldwide customer base. This process of adapting content to global markets is called global content management or simply content globalization. Companies that can efficiently manage this process are driving quicker revenues, cutting costs and creating greater customer satisfaction. These Frequently Asked Questions are for those Business Executives who are seeking to improve the way their organizations manage global content. Based on best practices developed by competitive global organizations, these questions and answers provide a broad framework for measuring your company’s maturity in its approach to global content. More specifically, these questions focus on how global organizations are achieving new efficiencies and cost savings by marrying language technology with their content management systems.

About the Authors

Howard Schwartz runs TRADOS’ WW consulting organization. An expert in content management and globalization, Howard has worked with numerous Global 1000 companies helping to improve their global content management processes and implement best practices. A Ph.D. in humanities from Brown University and author of several books, Howard is also adjunct professor at Santa Clara University. Alison Toon is the Global Translation and Localization Program Manager for HP’s WW eBusiness Content Management Services. Alison has worked for HP for 12 years and has led HP’s efforts to develop best practices around...