Request for Research

Dear Supervisor

I wish to find a potential solution for an architectural company in find them new marketing strategies that may include new business approaches and different cliental. I will list the possible in depth the problem, research, how much information I may obtain and the benefits of this research for the architectural firm.

STATEMENT OF THE PROBLEM

This new architectural firm has recently been contemplating about new marketing strategies to come of age of the 21st century. There is new technology that of marketing strategies and innovative ways to do traditional marketing. This architectural firm has been having problems find new work and luring in clients. They are an old architectural firm with the same existing architect running the show. He has always been traditional in his methods in marketing and usually gets his clients from word of mouth or refills. New technology of social media marketing has emerged in today’s businesses. I want to focus on the newer marketing strategies that could potential benefit him.

PURPOSE AND SCOPE OF WORK

Social Media has emerged as the powerhouse of new marketing trends. Everyone and anyone that has the capability of accessing a computer is capable of using at least one social media platform, the most common being Facebook. Businesses have used these platforms to reach out to people from all over the world to promote their businesses. Business of architecture is an organization that has published many videos and ebooks about the marketing background of architecture. The have gone in depth with the marketing background in obtaining and keeping cliental. Also the AIA (American institute of architects) has a form that allows you to access many Architectural companies that are using new marketing strategies through the use of social media. Some of these methods and platforms are Twitter, Facebook, Blogging, Instagram, etc.

SOURCES AND METHODS OF DATA COLLECTION

Data collection will be secondary...