Sample

Assignment Questions

1. What are the unique strategies that the emerging-market companies employ in pursuing globalization?

2. What strategies will M&M have to employ in the U.S. to be able to sell its SUVs?

3. What are the various alternatives in front of M&M in building its brand at the global level?

You will also integrate the questions throughout as part of your analysis. In addition, be sure to address the following:

• Provide a cultural profile of the company and it's historical background

• Discuss the communication issues as they move into emerging markets such as the United States

• Discuss the staffing policies and HR challenges that will be used

• Discuss leadership and motivation.

• Explain issues of concern that should be addressed

• Describe the organizational structure and changes necessary to facilitate expansion

Case 11 Mahindra & Mahindra (B): An Emerging Global Giant?

* “I have been on record to say that my philosophy of going global is because if you don’t succeed abroad or don’t have the capacity to succeed abroad and to carve out some turf abroad you are not going to be safe at home […]. If you want to compete with multinationals you have to be a multinational. So that is the logical rationale for going abroad.” 1

–ANAND G. MAHINDRA, Vice Chairman and Managing Director, Mahindra & Mahindra Ltd., in 2010.

In 2011, India-based automotive giant Mahindra & Mahindra Ltd. (M&M) was featured on the Forbes Global 2000 list,2a ranking of the biggest and most powerful companies in the world. Besides M&M, some of the other Indian companies that figured on the list were Reliance Industries, State Bank of India, Oil & Natural Gas Corp., ICICI Bank, NTPC, Bharti Airtel, Larsen & Toubro, and Tata Motors. Emerging markets such as China and India, with 113 and 56 members respectively on the list, were growing steadily and gaining prominence at the global level, industry analysts said.

Based in Mumbai,...