Air Canada Competitve

Air Canada is Canada’s largest, most economically profitable airline company. Furthermore. “Reported an 8% rise in third-quarter profit as operating margins rose. Net income rose to $323 million, or $1.10 per share, from $299 million, or $1.05 per share, a year earlier. Revenue rose 9.2% to $3.8 billion. The Montreal-based carrier’s operating margin rose to 13.8% from 12%”(Reuturs, 2014). In terms of the organizations capacity to meet its future oncoming financial obligations, Air Canada’s future seems to be rising and bright. Additionally, for any company, you can never predict what will happen in the future. Bigger companies can acquire companies; government can implement new policies that can tarnish the company reputation. Company’s deal with lawsuits that can destroy Company imagine and shareholders trust in the company to meet its financial goals. Future is unpredictable, however certain current events can provide insight on to where Air Canada is going. These days, for companies to remain going-concern, and to survive in the fast growing business environment, they must always be innovative and attentive to market trends and competition.

In order to predict the future of Air Canada, we need to evaluate this company’s competitive environment. To survive in this tough market, Air Canada must maintain competitive advantage and satisfied customers. This company’s main competitors are West Jet, Delta Airlines, and American Airlines Group. To remain profitable against this extremely competitive market, Air Canada must find ways to cut costs since its competitors are. According to Air Canada Website, this company has many plans for the future that will grow trust within the shareholders that the future is bright. These plans include expansion, cost-cutting, new innovative planes. In 2015, Air Canada is launching a low cost carrier named Rouge and a new regional carrier Encore. Air Canada is expanding its international routes making its company have a competitive...