Old Town White Coffee

Topic sentence1: Oldtown Group extend to international Markets by distributing in high population countries

Supporting Detail 2: Expand their business to China..

Question | Detail |

1. Why China? | China is the most-populous country in the world with a population of over 1.35 billion in year 2013. China is the one of the most-largest country in the world. It is either the third or fourth largest country by total area after Russia, Canada and the United States. The estimated growth rate in 2014 is 0.48% which is over 1.36 billion. OldTown group is targeting people with the age 15 to 34 because people within these ages occupied biggest percentage. Matt.R (2014) said that China’s population is expected to reach 1.45billion in 2040. |

2. How is the coffee industry in China? | China’s coffee market has grown by an estimated 10 to 15 percent per year. In comparison to the world wide average of just 2 percent over the past decade. In 2006, coffee consumption in China was roughly 45,000 tons, and some analysts predict this number could reach 300,000 tons annually by 2020. Nathan Barlow (2013) said that China coffee industry is brewing growth. |

Summary:China is one of the most populous and largest country in the world. Feng Wang (2012) said China’s population inched up to 0.5% annually. The coffee market in China has grown up to 15 percent per year compare with other countries of just 2 percent over the past decade. Coffee consumption in China will reach 300,00 tons per year by 2020. Nathan Barlow (2013) said China coffee industry is brewing growth in the future. |

Source:

1. Euromonitior International (2012), Coffee brews a future in China? Available at http://www.marketresearchworld.net/content/view/1127/77/. [Assessed at 6 October 2014].

2. Matt.R (2014), China Population: The population Growth of the World’s Largest Country. Available at http://geography.about.com/od/populationgeography/a/chinapopulation.htm [Assessed 6 October 2014].

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