Jsb Market Research : Consumer and Market Insights: Skincare Market in Germany

Consumer and Market Insights: Skincare Market in Germany

Released On 4th December 2014

Summary

Consumer and Market Insights: Skincare Market in the Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic

recommendations to capitalize on evolving consumer landscapes.

Key Findings

The primary trend influencing Skincare consumption in the Germany is individualism, highlighting that German consumers are seeking products that meet their specific personal needs

As Skincare is considered an essential daily wear item for many German consumers, Better Value for Money is an important trend in the market with consumers seeking value both in the lowest price products and in those offering some form of added value

German consumers are increasingly seeking Skincare products that suit their age-specific needs, this includes younger consumers seeking products to combat acne; maturing consumers looking for anti-aging ingredients, and older consumers seeking products that soothe their dry skin

Both men and women increasingly seek formulations that meet their gender needs, as the rise in the number of working women has increased demand for convenient products. Among men, there has been a rise in demand for products offering moisturization and anti-aging, as image-consciousness influences consumption.

Synopsis

Consumer and Market Insights: Skincare Market in Germany identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to...