Multinational Firm Analysis

Multinational Firm Analysis

----- The Coca Cola Company

Module Code: FIN 212 Assignment 1

Name: Xuelin Jiang

Student ID: 701820371

Word Count:

Module Code: FIN 212 Assignment 1

Name: Xuelin Jiang

Student ID: 701820371

Word Count:

Table of Contents

1. Industry and Product Line 2

2. Home Country and Host Country 3

3. Company Size 3

4. Capital Structure 4

5. Market Value 5

6. Subsidiaries for Equity and Debt Financing 5

7. Comments 5

Reference List 7

Appendix Table 8

1. Industry and Product Line

The Coca-Cola Company is the multinational beverage corporation. It owns or licenses and markets nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Its markets also involved in syrups. The company’s primary nonalcoholic sparkling beverage brands include Coca-Cola, Diet Coke, Fanta and Sprite. Co.'s organizational structure consists of the following operating segments: Eurasia and Africa, Europe, Latin America, North America, Pacific, and Bottling Investments. (p1, 10K, SEC)

2. Home Country and Host Country

The Coca-Cola Company is headquartered in Atlanta, Georgia, founded in 1886. Home currency is the United State Dollars. (Code: USD)

There are over 200 countries in total that the Coca-Cola Company operates in.

Four host countries, their currencies and the exchange rates are listed below as examples. (Table 2.1)

Table 2.1: Currency in Host Countries

CurrencyCountry | Currency Name | Code | Exchange Rate (/USD) |

China | Chinese Yuan Renminbi | CNY | 6.1400 |

Ireland | EU Euro | EUR | 0.7714 |

Japan | Japanese Yen | JPY | 107.30 |

Australia | Australian Dollar | AUD | 1.106378 |

Source: Yahoo Finance, 09/17/2014

3. Company Size

The size of the company in terms of total assets, total sales, total income and...