Binnj

Assignment 2

Binnj Case Study

Nishant Gurung

George Mason University

I.T 343 - 002

Dr. J. John Murray

October 4, 2014

Abstract

This paper is an analysis on Binnj Case Study which is based on a Science Experiment carried out by Clay Hutcherson, founder and CEO of London, Ontario based Binnj Inc. and his team on the Apple IPad Application called LiveMenu. The LiveMenu Application allows Apple IPad’s to be used as a digital restaurant menu platform.

Keywords: Binnj, Apple IPad, LiveMenu,

Introduction

The Binnj Case Study is an analysis on a Science Experiment started by Clay Hutcherson founder and owner of Binnj Inc. and his team for developing the Apple IPad application called LiveMenu. LiveMenu is a software application that would transform the traditional restaurant menus into a digital format by using the Apple IPads. The paper will identify some of the key enablers, concepts such as virtual teams, different styles of development approaches, platform technology, revenue opportunities, product pricing and a personal view point regarding the experiment in terms of entrepreneurship and management. We will begin with some of the key enablers that allowed for the Binnj Science Experiment to be carried out.

Key Enablers

The two types of key enablers for any experiment are internal and external. The external enablers that allowed for Clay Hutcherson to engage in the Science Experiment were the invention of the Apple IPad on which the Hutcherson would create his LiveMenu application and the availability of Technologies such as Apple Software Development Kit for creating the Live Menu Application, Dropbox and Skype for communicating with team members. Other External Enablers were the availability of the large market in the restaurant business, the presence of a dynamic restaurant menu that could be edited with relative mitigated costs when compared to the traditional menus and also the brand of Apple itself which was a selling factor. The...