Compare 3 Airlines

Task 1: Compare and analyze the products and services of these airlines are now offering for all classes in this route.

Selected Flight Route: | Selected Airlines: |

* Hong Kong * Shanghai | * Spring Airlines (春秋航空) * Juneyao Airlines (吉祥航空) * Dragonair (港龍航空) |

Comparison Table: |

Product or Services | Spring Airlines | Juneyao Airlines | Dragonair |

Class Offering | Economy | Economy Business | Economy Business First |

In-Flight Entertainment | NO | NO (Share TV) | YES (personal interactive screens, with video game, movie, radio, etc…) |

Frequent Flyer or Loyalty Program or Mileage Program | YES (Spring Pass) | YES (Shanghai Juneyao Frequent Flyer Program) | YES (Marco Polo Club and Asia Miles) |

Advance Online Reservation (Check-In) | YES (24 Hours) | YES (24 Hours) | YES (48 Hours) |

In-Flight Food & Beverages | NO (additional cost require) | YES | YES (including children meals, diabetes diet meal, Islam meal and no beef meals) |

Baggage Allowance (KG) | 7kg (Hand Carry) | 5kg (Hand Carry)20kg (Baggage Compartment) | 5kg (Hand Carry)20-40kg (Baggage Compartment, depend on class) |

Ground Operation Service (Check-In) | Outsource to Sats HK | Outsource to Sats HK | Manage by Dragonair |

Lounges | NO | NO | YES |

After reviewing the above comparison table, you will notice the following, Spring Airlines is a budget airline, it offer the least product and services, due to they are using the off-set pricing strategy, they charging at basic cost and any extra services (such as food, drinks and baggage) require additional money.

At the complete opposite, Drangonair offering the most product and services, mainly due to they are from a traditional local Hong Kong company Cathay Pacific, which enable them to have all the hard and software support or advantage, therefore they have the ability to target slightly higher-end customer among these 3 airlines, they provide a better customer service, for example there...