Assignmen1

FACULTY OF INTERNATIONAL STUDIES (BTEC-HND programme) |

NAME OF STUDENT | Võ Xuân Dũng |

REGISTRATION NO. | 1250001005 |

UNIT TITLE | Unit 4: Marketing Principles |

ASSIGNMENT TITLE | Samsung Vina Electronics Co Ltd (SAVINA) - Marketing Mix Programme |

ASSIGNMENT NO | 2 of 2 |

NAME OF ASSESSOR | Ms. Doti Chee |

SUBMISSION DEADLINE | |

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I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

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Signature Date

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----------------------------------------------------------------------------------------------------------------FOR OFFICIAL USE (Course Administrator)

Assignment Received By: Date:

Unit Outcomes

Outcome | Evidence for the criteria | Feedback | Assessor’s decision | Internal Verification |

| | | | First attempt | Re-work | |

Understand the individualelements of the extendedmarketing mixLO3 | Explain how products are developed to sustain competitive advantage | | 3.1 | | | |

| Explain how distribution is arranged to provide customer convenience | | 3.2 | | | |

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