Gap Inc Matrix

| |

|MelissaM Mendez- Vidot | |

|Problem and purpose |Problem Statement: The problem is consumers in Puerto Rico do not purchase Gap, Inc. apparel online from the |

|statement |organization’s virtual store. This quantitative study will examine the possible reasons 85-percent of the |

| |consumers in Puerto Rican do not use the Internet to purchase Gap apparel. This type of investigation may |

| |increase the understanding and the dynamics of the consumers’ behavior and online shopping in Puerto Rico (Cho, |

| |Fiorito, 2008). The framework seeks to indentify the characteristics and factors of consumer marketing, and |

| |improve Internet purchases. The study will investigate the patterns, growth, and changes of Gap, Inc. marketing |

| |strategies to the segmented market population in Puerto Rico. |

| |Purpose Statement: The purpose of the quantitative study is to examine the influence of internal and external |

| |factors that the Gap Inc customers in Puerto Rico do not purchase products online and opts to buy clothes on the |

| |stores. Descriptive research design is appropriate for this quantitative study because Mendez would understand |

| |and describe the dynamics on the Gap Inc customer behavior, and why consumers do not adopt new options on |

| |shopping, including e-commerce. Descriptive statistics: The method of the study consists in two different surveys|

|...