Foodrich Case Study

Foodrich Philippines Inc.

A Case Study Analysis by:

Blanza, Ma. Gerlia Aujero

Durana, Irene

Paborada, Ricardo Jr.

Pahayculay, Michelle Bulan

Porras, Barbara

Foodrich Philippines Inc.

I. Point of View:

Mr. Lorenzo Nayve, New President of Foodrich Phils. Inc.

II. Time Context: End of First Semester of 2007

III. Statement of the Problem:

1. How to keep FPI stay alive in the business world?

2. What are the strategies that FPI management must initiate to prevent bankruptcy?

IV. Statement of the Objectives:

To be the principal food provider in Asia in the next 30 years.

V. Areas of Consideration:

|Strengths |Weaknesses |Opportunities |Threats |

|In the year 2003 and 2006, Food is the Filipino Family’s |Measures initiated in the last quarter of 2000 to mitigate the |Economy improves; Filipinos have more money to buy the food they |Reeling off from the seafood glut in 2001, it seemed like the company and |

|main expense comprising of 50.45% and 54.65% of the total |effects of the glut on higher ingredients cost were taken by the |want. |the rest of the industry was on its way out of the doldrums. |

|family expenditures. |company, which included cutbacks in production, downsizing the | | |

| |personnel, and sale of non-performing assets. |New market segments with higher number...