Seha

Abstract

This report will talk about SEHA as Company and give will defined Report About the strategic and the marketing also the finance status of the Company

Abstract

This report will talk about SEHA as Company and give will defined Report About the strategic and the marketing also the finance status of the Company

SEHA

Strategic Report

SEHA

Strategic Report

About the Company

29th November 2007 under Emiri Decree #10 issued April 2007. SEHA is a registered independent

Public Joint Stock Company (PJSC) whose stock is currently 100% owned by the Government of Abu

Dhabi. While the full name of the company is Abu Dhabi Health Services Company, the marketing name is SEHA. The word SEHA represents an English phonetic spelling and translation of the Arabic word for Health.

SEHA was created to manage and develop the curative activities of the public hospitals and clinics of Emirate of Abu Dhabi and help shift their operating stance from one supported entirely by the government to one financed more like that of the private sector where employers and insurance pay for healthcare. While still a work in progress, the company has been quite successful in migrating its operating model to the point where SEHA is approaching fiscal independence. While audited financial results are disclosed only to the government, SEHA management has moved from a disjointed collection of former, MOH, HAAD and municipality sponsored hospitals and clinics with no common policies, no standard accounting practices, no operational commonality and few standards of care, to an integrated health system that is one of the largest in the Middle East and the only one with a fully integrated Healthcare Information System that produces an electronic medical record on every one of the 5 million patient visits handled each year.

SEHA operates 12 hospitals with 2,644 beds, 62 primary and ambulatory health clinics and 2 blood banks. It employs about 17,000 physicians, nurses, technicians,...