Coca Cola

MICROSOFT WINDOWS NT SERVER 4.0

Coca-Cola FEMSA chose the Microsoft platform to implement its SAP management system in all the company’s areas

This is a useful case to observe how the Microsoft platform allows optimizing the distribution of resources and expertise of the company’s IT Department, letting it focus on improving processes and providing more business value to the company. It is also an interesting case to observe how Microsoft Windows NT Server and Microsoft SQL Server support mission-critical applications, even in the most complex areas, such as production.

Customer Profile

Approximate annual sales: US$600 million Number of Employees: 2300 Number of production plants: 2 in Buenos AiresNumber of production lines: 8 Number of distribution centers: 4

Business Situation

Situation

Coca-Cola FEMSA de Buenos Aires is part of Coca-Cola FEMSA, S.A. de C.V., an anchor bottling plant of The Coca-Cola Company. This is the country’s main bottling plant, with total sales of US$388.7 million in 1997. It belongs to the Mexican Group Fomento Económico Mexicano, S.A. de C.V. in 51 percent; 30 percent is property of The Coca Cola Company, and the rest belongs to individual shareholders of the Mexican and U.S. Stock Exchanges. It is currently the market leader, with approximately 61 percent market share. Coca-Cola FEMSA de Buenos Aires carries out all tasks related with the production of soda and water beverages. From the purchase of the concentrate from CocaCola Co. syrup is obtained; as well, bottling, marketing and sales are performed, and the product is distributed. Its franchise includes the Capital City and Great Buenos Aires area, extending to the Northern Zone, up to Carmen Areco. Coca-Cola FEMSA sells its products directly. It has direct contact with all distribution channels in its area. Among these are hypermarkets, supermarkets, self-service stores, restaurants, service stations and small stores. Its customers are demanding and expect to be served with...