Case Study Optimedia

OPTIMEDIA

MARKETING PLAN

Student: Petricău Beniamin Coordinator: Sebastian Văduva

2014

1.0 Executive Summary..................................................................................................................3 2.0 Situation Analysis......................................................................................................................4

2.1 Market Needs.......................................................................................................................4 2.2 The Market...........................................................................................................................4 2.3 The Company: Optimedia....................................................................................................7 2.3.1 Mission..................................................................................................................7 2.3.2 Product offering....................................................................................................7 2.3.3 Positioning.............................................................................................................8 2.3.4 SWOT Summary…...............................................................................................8 2.3.5 Historical Results…...............................................................................................9 2.4 Competition…......................................................................................................................9 2.4.1 Direct Competition..............................................................................................10 2.4.2 Indirect Competition............................................................................................10 3.0 Marketing Strategy...................................................................................................................11 3.1 Value...