Marketing Issues

Kelizma Maynard

Walden University

WMBA-6060-8

Week 8 Assignment

Dr. James Skertich

11/16/2014

Android Samsung Galaxy and Apple’s IPhone 6 Marketing Issues

In September of 2014, Apple IPhone 6 graces the market, whereas as Android graced the public in April of 2014. As both items became known to the public, there became interest from all angles. As both hold high interest, man believe that Iphone 6 holds the highest regards over the galaxy because of its technical attributes as well as it increase in phone multi-capabilities. Even as the IPhone ultimately oversells, study shows that the galaxy still holds gains major ground work with new and existing consumers. When it comes down to upcoming phones, millions of shopper’s interests are gained by release dates, design, shape, weight and price, although the price does not seem to bother consumers, it is all about obtaining the newest and latest item in their hand as fast as it comes. I remember when I purchased my previous phone, the one before what I have now it took me days to make a decision because there are so many factors to consider such as:

* Vendor

* Price

* Financial Capability

* Economic Factor

* Dependability

* Features

It states that organizations considers present economic factors when making critical decisions as such; whereas, within consumer decision making it is more emotional and stressful when purchasing items such as mobile devices (Perreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014)), which I can certainly testify to that.

Stakeholders

As Samsung and Apple continually make a great effort in changing the way we conduct our professional and business lives, they have both strengthen our communication and responsibilities in many avenues. When you take a look at both, you often wonder, what drives them in achieving great success year after year. It takes open communications, hard work, dedication, shareholders’ interests, customer companies and...