Marketing Plan

Company G

3-Year Marketing Plan

Table of Contents

Introduction 3

Mission Statement 3

The Product 3

Consumer Product Classification 3

Target Market 3

Competitive Situation Analysis 4

Analysis of Competition using Porter’s 5 Forces Model 4

SWOT Analysis 4

Strengths 5

Weaknesses 5

Opportunities 5

Threats 6

Market Objectives 6

Product Objective 6

Price Objective 6

Place Objective 6

Promotion Objective 7

Marketing Strategies 7

Product Strategies 7

Price Strategies 7

Place Strategies 7

Promotion Strategies 7

Tactics and Action Plan 8

Product Action Plan 8

Price Action Plan 8

Place Action Plan 8

Promotion Action Plan 8

Monitoring Procedures 9

Introduction

This three-year marketing plan has been created for Company G, a well-established, highly regarded electronics manufacturer with a well recognized logo and brand, XG. As part of new line of small appliances, Company G has brought their expertise using a team of engineers and designers to develop an Electric Wine Opener for at home use like no other that is currently on the market. It not only demonstrates high quality craftsmanship and elegance, but could be the most reliable product available in the industry.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

Company G’s new Electronic Wine Opener combines a multitude of innovative design features and materials together in a small package that can be conveniently stored on a countertop or tucked away neatly in a drawer. The opener offers a high quality commercial grade motor designed to be used on natural cork in addition to synthetic corks which often prove to be a challenge for weaker designed models. Powering the motor is a quick charging lithium-ion battery. This long-life battery allows for extend periods of usage between charges providing convenience for the consumer while saving labor...