Microanalysis Factor

distributors :

the distributors are those individuals whom are essential and responsible for the business field .. the university distributors are the booksellers , individuals who are responsiple \ distribute networking solutions , application solutions , university supplies and other stuffs . the students are the customers who will be more needing and interacting with these mentioned factores so the distributors main goel is to deliver or supply these eductionally and benefitical factors to its customer and satisfy them , they offer pre - sale consultation , installation and technical support on technology sollutions , onsite demonstrations and in office demonstrations .

Manufacturers have many ways of getting their products to consumers. One option is for the manufacturer to create its own end-user sales division and sell direct. An alternative to selling direct is using distributors. As a business decision, the use of distributors offers many tactical and logistical advantages over selling direct.

Core Competency :

A core competency is the activity a company is most proficient at, and a manufacturer's core competency is making product. Setting up an end-user sales system is not part of a manufacturer's core competency. Using distribution allows a manufacturer to limit its exposure to sales and focus its resources on efficient manufacturing techniques.

Broaden Retail Sales :

The process of finding and selling to retail customers can get expensive. The costs of advertising and maintaining retail locations can become prohibitive for a manufacturer. When a manufacturer uses distribution, it becomes the responsibility of the distributors to find retail outlets for products. The manufacturer can broaden its retail exposure through distribution without having to spend more money or involve more company resources in sales.

Market Expansion :

When a manufacturer decides to sell to a new geographical market, a distributor can offer an established retail...