Digital Marketing Strategies Employed by It Companies in India

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Comparative Study of Digital Marketing Strategies Employed by IT Companies in India |

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A SHORT TERM PROJECT FOR HCENTIVE |

|

Comparative Study of Digital Marketing Strategies Employed by IT Companies in India |

|

A SHORT TERM PROJECT FOR HCENTIVE |

IMT GhaZIABAD

December 1, 2014

By: Ishika Ray

IMT GhaZIABAD

December 1, 2014

By: Ishika Ray

Comparative Study of Digital Marketing Strategies Employed by IT Companies in India

This project aims to give a comprehensive idea about the shift of IT companies from traditional marketing to digital marketing.

Apart from introducing us to the different digital marketing trends followed in the Indian market today, it also gives us an idea about the future prospects of digital marketing in the country.

CONTENTS

Sl No | Topic | Page |

1. | What is Digital Marketing? | 3 |

2. | Comparison: Digital & Traditional Marketing | 4 |

3. | Concepts in Digital Marketing a. SEO b. PPC c. SEM d. SMM e. SMO f. Web Analytics | 5-8 |

4. | Digital Marketing in India | 9 |

5. | IT Companies Employing Digital Marketing a. IBM b. TCS c. CTS d. Wipro e. Infosys | 10-12 |

6. | Insights from Industry Experts | 13 |

7. | Bibliography | 14 |

What is DIGITAL MARKETING?

Digital marketing is the promotion of products and brands to consumers and businesses using electronic medium (computers). Though internet is the channel most closely associated with digital marketing, others include:

* Wireless text messaging

* Mobile instant messaging

* Mobile apps

* Podcasts

* Digital outdoors-billboards

* Digital television

* Radio channels

* Social Media

IMPORTANCE OF DIGITAL MARKETING:

Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what the...