Submitted by: Submitted by njagi68
Views: 1356
Words: 6200
Pages: 25
Category: Business and Industry
Date Submitted: 11/23/2010 12:19 AM
Singapore Airlines
Report & Promotion Plan
To
The Managing Director Singapore Airlines
Name: 21000103, 20246343, 21000333
Date: 20 May 2010
Table of Contents
1.0 Executive Summary..............................................................................................................
2.0 Company Summary..............................................................................................................
2.1 SWOT Analysis of the company.................................................................................
2.2 PESTLE Analysis of the company................................................................................
2.3 4 P’s of the Marketing Mix of the company...............................................................
2.4 Competitor Analysis.................................................................................................
3.0 Promotion Plan....................................................................................................................
4.0 Bibliography………………………………………………………………………………………………………………….
5.0 Appendices...........................................................................................................................
5.1 SWOT Analysis………………….........................................................................................
5.2 Fuel Price………………………............................................................................................
5.3 Aging Population in Singapore……………....................................................................
5.4 Porters five Forces……..……………………………………………………………………………………..
5.5 Leaflet and Taxi design……………………………………………………………………………………….
5.6 Letter to Taxi Advert Office………………………………………………………………………………..
5.7 Singapore Business Review Magazine…………………………………………………………………
5.8 Tariff...