Latest Report on Global Executives Survey: Craft Products - Consumer Expectations and Organizations Strategic Approach Market Share

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Global Executives Survey: Craft Products Consumer Expectations and Organizations Strategic Approach” is a new report by Canadean that analyzes key attributes associated with craft products, opinion about capability of major brands/ multinational businesses to launch “craft” products. The report also examines executive opinion about the projected change in number of craft product launches in the industry over the next three years, and analyzes budget expectations for craft production over the next twelve months. Furthermore, the report analyzes the significance of craft production from consumer, industry, and company points of view.

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Key Findings

Executives foresee an increase in the number of craft product launches over the next three years

Individualized packaging is vital for launching craft products

Consumers will look for craft products at specialist stores, small independent stores, and online channels over the next three years

High quality and increased customization is influencing customers towards craft products

Higher cost and limited availability are restricting consumers from purchasing craft products

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Synopsis

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global FMCG industry executives. The report analyzes the importance of craft production from company, industry, and consumer standpoints and examines organizations intentions about working with any smaller, local brands over the next three years to produce/distribute craft products....