It Management Case Study

E – BUSINESSS STRATEGY DURING THE FESTIVE SEASONS: COMPARATIVE ANALYSIS OF FLIPKART AND AMAZON (SUCCESS \AND FAILURES)

Table of Contents

Abstract 3

E Commerce – Overview 4

Amazon : The Most Customer Centric 4

Flipkart : Leading Categories 5

Infrastructure Requirements 5

Swot Analysis 6

Cost Benefit Analysis 7

Challenges of Business Soluons 8

Conclusion and Recommendations 9

References 10

Appendices 8

“I would define Amazon by our big ideas, which are customer centricity, that is putting the customer at the center of everything we do”

- Jeff Bezos, founder and CEO of Amazon.

ABSTRACT: The Indian online customer’s shopping philosophy is hardly unique: we seek for the best deal available for the product of our choice. And the fight for the leading slot in the $3.1 billion industry has evolved into a two way tussle between Amazon and Flipkart. In our case we will study the e business strategy during festive season and the role of Information Management System in driving success. Retailers across the Indian market are aware of the fact that August – November is the festive time in our country. Consumers go berserk in these times. Buying patterns accentuate, everybody wants to get a piece of that sale Flipkart tried something unconventional when it launched its The Big Billion Day sale with great preparations however it went wrong. It was a classic case of “promising more than delivering” and all that happened because of a not-in-place IT infrastructure to handle such volumes of transactions. With the international giant Amazon on the scene, it becomes imperative that the Indian rival upgrade its technology and logistics more aggressively. A swot analysis of the situation suggested that the ever increasing categories are a major strength, the Customer service and the latest IT solutions are major strengths and opportunities. However, we see stiff competition in the ecommerce space. Besides inventory management...