Creative Business Ideas in Operations Management

Project Part 1: Enterprise Architecture

1.1 The firm we are creating will be called ‘High Light Alternatives'. The firm will function with the primary task of installing energy efficient, cost effective, environmentally friendly lighting for commercial and residential properties. Products will include systems such as: indoor and outdoor light bulbs, light fixtures, switches, and solar powered lighting systems.

Our mission statement will be, “to provide for a brighter, cleaner, better tomorrow.”

The core values of the firm will be:

1. Customer Service: We are driven to satisfy each customer to the fullest extent possible.

2. Teamwork: To maintain a high level of trust and loyalty within the organization.

3. Community: We desire to help and improve the community around us.

4. Environment: We strive to improve the world by providing environmentally friendly products.

5. Integrity: We work to provide our products in an honest, trustworthy, and ethical manner.

6. Excellence: To offer the best quality and service possible.

The core competencies our company will excel at are:

To provide the highest quality customer service in West Texas; to provide unmatched speed and reliability; and to provide the largest selection of environmentally friendly lighting products available.

Order Qualifiers/Order Winners:

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 Lower utility costs​

 Creates a cleaner environment

 Longer lasting, brighter lights

 Tax credit and refund eligibility

 Largest selection of product

 Excellent product quality

 Quality customer service

 Increased home values

 Lower maintenance

 Guaranteed lowest costs

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The firm will be positioned to compete on quality through providing warranties on services rendered, providing the highest quality of customer service, and to only sell products of the highest quality. The company will also compete on cost by maintaining a high inventory turnover rate and by operating as efficiently as possible.

1.1 Our target...