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Date Submitted: 01/06/2015 11:35 AM

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Mr. Fritz Dickamp was presenting and discussing about the traveling behavior of Generation Y during his presentation.! Mr. Fritz Dickamp told us that Generation Y is unique and different with other Generation which can not to make up a group. Because of development of technology and cultural diversity, Generation Y owned lots of unique advantages and features.! Technology is one of the advantages of Generation Y. In our daily life, technology is a part of our lives as a electronic tools. The use of computers can prove that Generation Y is different with other Generations. It changes our behavior and life style. Facebook is one of the famous social network at present which ranked the third population among the world if it calculated as a country likes America or China. Moreover, a video was shown in the middle of his presentation that there are more than fifty percent of the whole population who is below 30 years old. It illustrated that amount of the young people are comfort with technology.!

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Mr. Fritz Dickamp thinks Facebook will become one of the powerful and useful tools for booking and advertising in the next few years even decades. The video also shows more than 93 percent of consumers believer that some information is recommended in the website. Consequently, we should trust that social tools is influential in the market.! On the other hand, lots of choices are offered from websites which also changes our booking behavior. From the process of traveling booking, we can know the choice of level of Generation Y is higher than older Generation. For instance, we could use searching website to choose where can we go such as using ‘trivago' to find a destination where is the most inexpensive or suitable for ourselves. What is more, we have to plan how to get there, thus, we can find the best transportation also use searching website. Here an example is offered. In Germany, there are lots of short distance bus were offered recently. It is cheaper than train and...

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