Salesforce Automation System in Food Service Industry

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Salesforce automation system in Food Service Industry

*Agenda

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Study objective

Methodology Interview with Strategic Manager

Information requirement of strategic management

Description of Strategic IT system used Project Progress

*Study objective

*How to identify the objective clearly

*How to communicate with Strategic Manager *Understanding strategy of Sales & Marketing

*Catching the market trend *Work efficiently for departments *Explore more about IT Solution with strategic management

*Methodology

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Define methodology to collect information

Interview with Strategic Manager

Design question for ask Strategic Manager Assign 5 keys topics to team members Use SWOT evaluation to company stractegic Use Balanced scorecard to evaluate IT solution result Describe of strategic IT System in functional, data management, Infrastructure and architecture

* Interview with Strategic Manager

Strengths

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Market Leader, over 30% share

Owen resources (own farm, factory to maintain stable supply)

Good quality control (Good farm management to maintain milk quality)

Weakness

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Milk tea is not popular for the young generation Milk tea is not healthy (Lot of sugar, calories)

Product selling price is relative high when compare with other bands

* Interview with Strategic Manager

Opportunities

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Promote Milk tea as a HK local culture (Organise competition and activities)

Expand the service target - awareness to consumer instead of customer Maintain the role of quality leader (maintain a high selling price strategy) Extend the market to China, Macau and Taiwan Extend the consumer target (Produce the high quality milk for high-end market and other milk for the normal market)

* Interview with Strategic Manager

Threats

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Many different type of drink in the market (e.g. Taiwan milk tea)

Entrance level is low (Easy to startup the business) People trend not to drink...