Harry Potter Story

What are the main advantages and disadvantages for Audi associated with

these two forms of international development?

Advantages

* Audi company has succeeded in conquering the European market (not including Germany), where it makes 32.7 per cent of its sales.

* Audi is now also the main market outside Europe & the majority of its shares are in China, where Audi has been present since 1988 (which has given it a leadership position com-pared to its competitors, BMW and Mercedes.

* International development

* Breakdown of Audi vehicle sales by geographic area shows that Audi

* sales are experiencing strong growth in several emerging markets (China: +29.6 per cent, Russia & the USA

Disadvantages

* Audi’s Growth rates are more moderate, and in Italy (−17 per cent) and Spain (−11.7 per cent), one can observe a significant drop in sales.

* Still Way Behind in the American market, Mercedes and BMW two of its direct competition lead the way.

* International Development is limited, New Designs described as lacklustre compared to its direct competitors.

Nevertheless I feel there are more positives, than negatives & if Audi continues to expand its continued international development, they will cease the opportunity to widen the gap against direct competitors.

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