Luxottica Strategy

The Company’s strategy is to continue to expand in the eyewear and eye care sector by growing its various businesses, whether through acquisitions or organically

Being a global leader in the design, manufacture and distribution of sun and prescription eyewear of high technicaland stylistic quality, Luxottica’s mission is multifold: to improve the well-being and satisfaction of its customers while simultaneously creating value for its employees and the communities in which the Group operates. 

Every collection and every pair of eyewear is the result of an ongoing process of research and development aimed at anticipating and interpreting the needs, desires and aspirations of consumers all over the world as sun and prescription eyewear are increasingly perceived  as a desirable and expressive accessory to complete one’s personal look.

Luxottica delivers on its mission through its vertically integrated business model,  manufacturing excellence, focus on service and geographically diversified footprint,  which in turn have led to greater efficiency, flexibility and speed in product design,  engineering, supply chain, manufacturing and logistics, whilst being uncompromising  in quality.

The achievement of high standards of quality reflects the Group’s strong  technical and manufacturing know-how -the fruit of over 50 years of experience  - and its constant commitment to technological innovation, style and design and the study of changing  lifestyles and interpretation of fashion trends.

Quality and customer satisfaction are also the  objectives of the wholesale and retail distribution networks, which are organized to offer high quality after-sales service that is consistent, but not standardized, being specially tailored to specific local needs and fashion tastes.

The Company’s long-term strategy is to continue to expand in the eyewear and eye care sector by growing its various businesses, whether through acquisitions or organically.