Online Dieter Research - Quarterly Report

Online Dieter Research - Quarterly Report 4th Quarter 2012

Based On Daily Visitors Completing The BestDietForMe.com Survey

Report Description

Marketdata Enterprises (the leading analyst of the weight loss market since 1989) operates a website: BestDietForMe.com. This site is now one of the leading weight loss information and analysis portals on the Internet. BestDietForMe essentially is a real-time data collection vehicle to monitor national online dieter behavior, daily. A total of 347 people were included in the 1st quarter 2013 sample--people that filled out an in-depth 40-question online survey. Comparative data for the 1st quarter of 2012 and 4th quarter of 2012 are included in this report.

Each quarter, Marketdata compiles and analyzes the responses of this sample, producing a wealth of statistics that are compared to previous quarters. The service was begun with the 1st quarter 2005. Companies seeking to measure shifting online dieter preferences for types of weight loss programs, food/exercise/budget/support & motivation and other preferences, will find these reports extremely helpful in tracking fickle dieter behavior. The service is applicable to: providers of weight loss programs/products, health clubs, ad agencies & PR firms with weight loss clients, diet website operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with weight loss programs—any company trying to reach dieters online.

Statistical tables are supplemented by in-depth analyses and commentary, based on Marketdata’s ongoing research and 24- year knowledge of the weight loss market.

Metrics Tracked

Each quarterly report tracks 112 measures, including the following:

• gender

• age (5 categories)

• BMI (body mass index (separately for 5 categories, 18.5-40+)

• Percent opting in for special offers from diet companies

• Percent leaving first name

• Pregnant or nursing percentage

• Medical conditions, percent indicating at least one

• Their diet budget...