Mgt 599

James R. Holmes

Trident University International

MGT599/Case-1

Professor: Dr. Larry Banks

Date: 26 October 2014

Introduction

In this paper, I will discuss the vision, values, mission statement, and goals of Kraft Foods Group. I will critically study these elements and consider how these elements do or do not account for stakeholder’s interests. I will also suggest any changes that would strengthen these elements to help improve what the company wants to accomplish strategically. My focus will be in identifying the mission statement and values of Kraft Foods Group. In doing so, I will analyze and align the company’s values and vision with the interests of their stakeholders. The conclusion of the case will encompass any recommendations for changes to the mission statement of Kraft Foods Group.

Background

Kraft Foods Group is one of the largest American grocery manufacturing and processing company centrally located and operating out of suburban Chicago, Illinois. The company was shaped in 2012 through a demerger from Kraft Foods Inc. Kraft is among the leading grocery manufacturers in the world, producing revenues of over $18 billion in 2013 (Kraft Foods Group Inc., 2012). The company's core businesses are in beverage, cheese, dairy foods, snack foods, and convenience foods. With so many familiar brands; suppliers, distributors, consumers, and employees all depend on the triumph and permanence of the Kraft Foods Group brand name.

After splitting its business into two publicly traded companies in 2012, both has different focuses and received success well. One focuses on international snack brands like Trident and Cadbury while the other will concentrate on the North American grocery business that includes Maxwell House and Oscar Meyer. This report finds the prospects of the company in its current position are still positive. The company has had some growing pains since the split; however, Kraft made progress in...