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Tourism Snapshot

2012 Year-in-review

www.canada.travel/corporate

Facts & Figures | 7th edition

Key highlights

• Canada received 16 million international overnight visitors in 2012, up 1.7% over 2011. Spending by visitors increased 2.3% to $12.3 billion, as they stayed longer and spent more per trip. • In 2012, Canadians took over 32 million outbound trips to international destinations, a 6% increase over 2011. Canada’s international travel account deficit (balance of payments) widened to $17.6 billion (+7.9%). • Although 15.6% of all international travel originated from CTC’s key overseas markets, spending by these visitors accounted for nearly 30% of total international spending. China registered a notable increase of nearly 20%, surpassing Germany in terms of spending to become the third most valuable overseas market. • Travellers to Canada are becoming younger, particularly among overseas arrivals, where visitors aged 24 and under surged 24% to represent 20% of the total.

Tourism in the Canadian Economy

Tourism Demand (2012)

$ billion Total demand Domestic International Tourism GDP 81.9 66.4 15.5 32.3 12/11 % 4.2 4.5 2.8 4.0 US Overseas Total

International Travel Account (2012)

Receipts $ billion 7.3 10.1 17.4 12/11% 3.2% 5.6% 4.6% Payments $ billion 21.6 13.4 35.0 12/11% 7.0% 5.0% 6.2% Balance of Payments $ billion -14.32 -3.32 -17.64

Source: Statistics Canada, National Tourism Indicators (2012 Q4)

• In 2012, overall tourism demand grew 4.2% to $81.9 billion, with domestic demand registering a 4.5% increase to $66.4 billion. Likewise, international demand rose 2.8% to $15.5 billion. • Total Tourism Gross Domestic Product (GDP) reached $32.3 billion in 2012, making up 1.8% of Canada’s GDP.

Source: Statistics Canada, International Travel Accounts 2013 Q1

• In 2012, receipts from overseas travellers to Canada increased 5.6% over 2011 to $10.1 billion, while receipts from the US increased 3.2% to $7.3 billion. • Canadians spent...