Marketing Plan

MARKETING PLAN

Marketing is a main way to promote our goods. As we are going to open a shoes shop, we will face to a lot of competitors, such as some shop which located in Lancaster for a long time ago, most of the residents have confidence in their service. Therefore, if we want to set up a shop and get the residents attention, we need to do some marketing things to attract them. We come up with variety marketing methods to let the residents aware our shop.

Marketing Strategies for our business will include approaches such as:

Branding: Our banding is a part of our marketing strategies. It because will offer the Italian shoes.

Advertisement / Preferential:

* Leaflet: We will send some leaflet to the Lancaster University and send some workers to distribute the leaflet to the students.

* Coupons: We will give some coupons in the first month to let residents aware our shops is opened in Lancaster town. Moreover, we will ask some big companies to co-operate with us. For example, buy shoes get Sainsburys’ coupon .etc

* Discount: If the customers buy more shoes, they will get more discount. Eg. Buy￡200 get ￡10 off ; ￡400 get￡20 off.

* Preferential Week: The first week will be half percent off of some shoes ; The first 10 customers will be our Platinum member.

* Membership: We provide membership of our shop.

* Platinum member: Pay ￡100 and enjoy 85% off of any shoes.

* Gold member: Pay ￡80 and enjoy 90% off of our goods.

* Silver member: Pay ￡70 and enjoy 95% off of our goods

E-tailer: We will set up a website to show all of our shop information, such as shoes, working hours , address, etc.

Moreover, we will provide online shopping service. All customers can buy the shoes online. We will send the shoes in each Friday evening.

Main Competitor

Although Lancaster is a small town, we also have a lot of competitor. There two main competitor for us.

* Well-known-shop: Next ,...