Hard Rock Cafe Study

Hard Rock Café

Billy Hickman

DeVry University

01/09/2015

Strategy changes identified at Hard Rock Café since 1971.

Hard Rock Café was started in London, England on June 14, 1971 as a café that presented rock music which was live. Ever since the opening in 1971, the café has been advancing it in order to bring the brand to its current state, which is changing with the times and also changing due to demands.

Since opening its doors, the café’s main strategy change has been globalization of its brand. The café has a branch in almost all main attraction cities for tourist destinations. The café has, therefore, extended from a single London café to a big café with 157 branches in 57 countries worldwide. The achievement of globalization has been accompanied with other strategy changes which include the introduction of “experience economy” to the operations of the café. This strategy served to add in exceptional experiences in the operations.

In addition, the supply chain management has been considered through the introduction of collectible merchandise. Another strategy change that has taken place in the café since its founding is the preferences to international menus and food items through a customer review on the items in the restaurant. The café’s staffs are also passionate and enthusiastic on their work which has provided a unique dining occurrence.

Hard Rock Café’s responses to some of the 10 decisions of OM

The operations management’s 10 decisions are layout design, service and goods design, inventory, location, scheduling, human resource, maintenance, quality, supply chain management and process and capacity design.

The Hard Rock Café response to goods and services design depends on the region where the branch is situated. Meals are particularly made for the region where the branch is situated to fit the culture of people. On the location of the café, it is present in almost all parts of the world, and this was influenced...