Consumption vs. Sustainability

As to protect our environment for companies while keeping profitable, my advice is that, customers should realize the importance of the protection of our environment, companies should do much innovations of the technology of the product line and government should pay more attention to the pollution and take part in the issue actively. As customers, we have the responsibility to make our life much better. We should use our money in right place and right product, which we really need. At the same time, it is necessary for us to choose something friendly to the environment and boycott anything, which is produced based on the pollution. All the companies are concern about the need of customers and they will take action quickly depend on the customers. If we can do this, the companies will change their mind of production and begin to make innovations that match the need of customers. The companies will face many competitions. Many companies now are working on new technology that will make more profit with less pollution, which lead them put further efforts on the step of innovations. In the process, government plays an important role, which could make the regulations and lead the direction of the market. Cutting the tax to environment friendly companies and adding more punishment fee for pollution are the common ways government usually do. There still many ways for government to take part in this issue. If we can make all the three aspects successfully work, the market will still profitable while the environment is protected.