Procter & Gamble Case Study

Procter & Gamble Case Study

Introduction of Organization

Proctor & Gamble also known as P&G is the largest multinational consumer goods company which has their headquarters located in downtown of Cincinnati, OH. The company was originally founded by William Procter and James Gamble who were both from United Kingdom. The company’s products include but are not limited to cleaning products, pet supplies, and personal hygiene products and before they sold Pringles to the Kellogg Company their product line also included food and beverages. P&G made a record $83.1 billion in sales in August of 2014 and announced that it would be streamlining the company, dropping close to 100 brands and focusing on the remaining 80 brands, which has produced 95% of the company’s profits. (P&G, 2014)

Managers Role

Finding methods of collaboration that are effective across the enterprise can be difficult that’s why P&G has been actively implementing information systems that foster effective collaboration and innovation. The social networking and collaborative tools popularized by Web 2.0 have been especially attractive to P&G management, starting with the former CEO A.G Lafley. (Laudon & Laudon, 2012) Lafley was succeeded by Robert McDonald in 2010 and has been a major force in revitalizing the company. When Lafley became P&G’s CEO in 2000 and was determined to generate half of it’s new product ideas using sources from outside of the company to help develop a groundbreaking innovations more quickly and also to reduce research and development costs.

Organizational Level and Business Function

P&G has three main focuses as a business, one is to continue to maintain the popularity of there currently existing brands through advertising and marketing while also extending its brands to related products by developing some new related products under those brands and innovating and introducing them completely from scratch.

Information Systems...