Book Summary Paper

The iPhone 6 Plus from manufacturing to the consumer.

Jonathan Ketchum

BUS-101-OL

TESC

Final Paper

The iPhone 6 plus is Apple’s newest smart phone. A major investment and risk in its design and production. There are also more software changes and designs. Apple has worked this phone through all phases of the company.

Risks are inherent in the release of any new product or venture. Apple has made a major departure from its tried and true style of previous iPhones in the 6 plus with a significantly larger screen. As sales continue to grow the rewards in profit will become more evident. The increase in revenue will result in stakeholder gains. The factors of production are; natural resources, labor, capital, entrepreneurship, and knowledge. (Nickels, p9) Natural resources are used in the production of the iPhone, one of the newest parts is the sapphire crystal in the finger print reader. These crystals have required large amounts of research and manufacturing in order to be used in the phone. There is also other materials as well; lithium, aluminum, silicone, glass, and copper. Apple has been ingenious about labor by contracting out the manufacturing of pieces to various sources to minimize the capital needed for plants. The CEO of Apple has made a great example of entrepreneurship. Steve Jobs was revolutionary in paving new products in the direction he felt would offer the best product. He had the knowledge and forethought to design a great brand and consistently deliver a product that just worked.

Apple operates globally and that is a factor in all of its economics. Working in many free markets phone sales are demand a premium price due to solid brand name and good signal marketing. The foundations of capitalism; the right to own private property, the right to own a business and to keep all of that business’s profits, the right to freedom of competition, and the right to freedom of choice. (Nickels, p35-36) Within these foundations Apple has become the...