Marketing Management

This scripture speaks on Joshua and how he spent his mature years following Moses. Moses departed and the role of the leader was passed down to Joshua. However, Joshua had reservations about assuming that role and if his relationship with God would be as strong as Moses’s was. This scripture assures Joshua that God is omnipresent and is the Lord of Lords—God is with every one of us and we receive our own personalities through him. Plainly, this scripture speaks to affirmation of God’s greatness. Knowing that God is with us wherever we go, we shall not be hesitant or fearful. This scripture relates to marketing management because marketing management is multi-faceted and, as a manager, one must make significant decisions that could have a negative impact on the success of the company.

Marketing management is concerned with the application of various marketing techniques and ones management of a company’s marketing undertakings and resources. Marketing managers have the oversight and power to manipulate or influence the techniques, timing, and effectiveness of customer demand. (Chandwani, 2011) This invested power might prove to be too much for some individuals—thus leaving hesitant, not sure of themselves, and discouraged. The Joshua scripture tells us that God will see us through anything—irrespective of what we are coping with. Moreover, one should be strong and audacious when deducing what would be beneficial for his/her company.

Marketing managers should be strong and impartial when making the difficult decisions. Ethics and morals play a significant role in managers’ assessments. Although managers are tasked to do what is in the best interest of the company, making moral decisions requires honesty and intelligence. It would not behoove someone to lie just to sell a product. An example of this was the Enron fraud case. Enron was tarnished by accounting fraud and cover-ups. “Someone was selling the deal,” says Victoria Crittenden, chairperson of...