Mcdonalds

INDEX

SR.No | CHAPTER | TOPIC | PAGE.NO |

1) | Chapter 1 | Introduction To The Project | 7 |

2) | Chapter 2 | Strategic Management * Meaning * Definition * Origins * Process * Benefits * Limits | 7 |

3) | Chapter 3 | Marketing mix * Product mix | 15 |

4) | Chapter 4 | McDonalds * History * Mission * Values * Philosophy * Promise * Headquarters * Product offered * Global Operations * Strategic Issues * Marketing Strategirs * Comparison Of Strategies * Growth Strategies | 20 |

4) | Chapter 5 | Conclusion | 41 |

5) | Chapter 6 | Recommendation | 42 |

6) | | References | 43 |

INTRODUCTION TO PROJECT.

This project on McDonald's is taken because it is the only chain in Indian market on which the effectof recession has not been seen. In this topic we have covered the marketing strategies, customer satisfaction survey, provided recommendations and provided information through 4P's of marketing.

With the increase in spending capacity of middle class society, the mind set of consumers have changed in relation to recreational activities. Everybody wants to spend quality time and is ready to pay for good service provided. More frequently people move out to eat and spend time, this has created scope for many fast food chains. But along with that it has created competition among different food chains. Hence each and everyone plays a major role in attracting customers. The trend can be seen by the increasing number of food chains. That is why this company has been was chosen for further study as this particular industry is fast becoming very competitive.

The study conducts a comprehensive study on one of the major players in the food services industry, which was McDonalds, the research tries to develop a case study which studies McDonalds and its business process very closely with a greater emphasis on major activities which it carries out in India, and tries to give a learning for its Indian counter parts. In...