Metro Cash&Carry Overview

Sales Force and Logistics Project

The METRO Cash & Carry Business Model

Students: Denisa Calance

Ionut Finica

C1 Master, 2nd Year

Table of contents

1. METRO – one giant commercial corporation, global standard commercial cash & carry format..................................................................3

2. Expansion in Romania........................................................................3

3. SWOT Analysis of METRO Cash & Carry Romania..........................5

4. Conclusions and References.....................................................................7

1. METRO – one giant commercial corporation, global standard commercial cash & carry format

METRO GROUP was founded in Germany, in 1964, at the initiative of Otto Beisbeim and today is one of the largest listed German companies. The system has benefited from a favorable period in the economic development of Germany, expressed through the existence of numerous medium-sized companies with sufficient purchasing power. In 1971, the system has exceeded national boundaries by successfully entering on the western markets with financial potential: Austria, France and Denmark, encouraging the area traders’ work. Gradually, it has been adapted to the Italian market requirements, usually reticent and conservative. The ‘90s, as a period of redefinition of economic relations between states, provided the opportunity for expansion to eastern markets, which has a real potential.

The 1996 year marked its expansion in Romania, an economic unstable and unpredictable market, but undeniably opened to new, perhaps too open, where the new art sale concept called “everything under one roof” and German quality guarantee have captured the interest of customers.

Over time, the Group has made several changes in the structure, today the operational part of the business is carried on four specializations (cash & carry, food, nonfood and universal stores), by...