Nike Team Audience Analysis

Team Name: | Team Nike |

Team Member Names: | Barnett, Hickey, Huffman, Richard, Younger |

Date of Presentation: | Tuesday, December 2nd, 2014 |

Title of Presentation: | Nike, Inc.’s Online Presence: Are They Outrunning the Social Media Competition? |

Presentation Objective: | Identify ways that Nike, Inc. can improve their online presence and persuade them to implement our recommendations. |

-------------------------------------------------

Remember, the business scenario you describe must be believable, realistic, achievable, and timely.

(Your completed Client Audience Analysis should not exceed four (4) total pages.)

1 | Overview of Corporate Leadership Partner/Background of Problem or Situation/Description of Problem or Situation (in Observable and Measurable Terms) |

Nike, Inc. is a leader in the Footwear, Apparel, and Equipment industry. They are currently earning revenues in the billions. They earned $27.8 billion in revenues in 2014, which was a 10% increase from the previous year. Nike, Inc. employed 32,800 people in fiscal year 2009 in the following regions:

* 15,858 employees in the U.S

* 1,385 employees in the Americas

* 7,710 employees in Europe/Middle East/Africa

* 4,124 employees in Asia/Pacific

* 3,723 employed by their affiliates

Nike, Inc. began on January 25, 1964 as Blue Ribbon Sports with $500 invested by each of its cofounders Phil Knight and Bill Bowerman. Nike, Inc. began with the dreams of Knight and Bowerman. Knight was a former runner for the University of Oregon who wanted to earn an income without giving up his love of athletics. Bowerman coached Knight in 1959 and was in pursuit of lighter, more durable running shoes for his runners. Knight took a course where he had to develop a business plan while pursuing his MBA at Stanford and discovered he could get low cost, high quality product from Japan. While in Japan on a world tour in 1963, he met with a running shoe manufacturer. He came up with...