International Communication

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4537-479-1 INTERNATIONAL COMMUNICATION

COM4804 ASSIGNMENT 01

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DECLARATION (University of Pretoria 2014:21)

I, Kerishma Moodley hereby declare This assignment contains my own, original ideas and work; Those ideas or work that are not my own have been cited through the prescribed referencing system: I have not submitted the ideas or work contained in this assignment for any other work or tertiary education credit (e.g. an assignment for any other lecturer or module) I have read and understood the sections regarding referencing techniques and plagiarism in Tutorial Letter CMNHONE/301. I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98 of1978) and that I have read the regulations of the University of South Africa in this respect available on line:

http://cm.unisa.ac.za/contents/departments/tuition_policies/docs/copyrig htinfringment_and)plagiarism_policy_16nov05.pdf

Kerishma Moodley Signature Name Rungie Moodley Witness Signature Name

29 April 2014 Date 29 April 2014 Date

4537-479-1 INTERNATIONAL COMMUNICATION

COM4804 ASSIGNMENT 01

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TABLE OF CONTENTS 1 INTRODUCTION 2 DEFINING INTERNATIONAL COMMUNICATION

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3 NATURE OF GLOBAL AND INTERNATIONAL COMMUNICATION 9 3.1 Historical Developments 3.2 Current Nature of International Communication 4 INFORMATION AND COMMUNICATION TECHNOLOGIES IN GLOBAL COMMUNICATION 5 EFFECTS OF GLOBAL COMMUNICATION 6 INTERNATIONAL COMMUNICATIONS IN COMMUNICATION SCIENCE AND MEDIA STUDIES 7 THEORETIC DEVELOPMENTS IN INTERNATIONAL COMMUNICATION 7.1 Modernisation Theory 7.2 Dependency Theory 7.3 Structural Imperialism 7.4 Hegemony 7.5 Critical Theory 7.6 Cultural Studies Perspective 7.7 Information Society Theory CONCLUSION SOURCES CONSULTED 23 23 23 24 24 25 25 25 27 29 20 13 17 9 10

ADDENDUM A: SELF-ASSESSMENT AND SELF REFLECTION 31

4537-479-1 INTERNATIONAL COMMUNICATION

COM4804 ASSIGNMENT 01

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1 INTRODUCTION International communication implies...