Mcdonals Thesis

CHAPTER I

INTRODUCTION

Background of the Study

Naturally, Filipinos are known food lovers, and they satisfied this kind of indulgence by looking for some variety of food that seems usual to their taste. This is the way how they relieve themselves from stress and exhaustion of both body and mind resulted from their everyday responsibilities; exhaustion that every food companies are trying to exploit by bringing out latest kind of recipe that will surely captivate the taste of many Filipinos. For example, Mang Inasal Food Corporation launched its new available products that truly suits the Pinoy palate, called “Mang Inasal Halo Halo”; pinoy-sangkap, creamy sarap, compared to its former desserts, which is now being loved by many of their customers. The company launched this product as a latest counterpart for those new products being produced by its rival companies like Chowking, which recently launched their new varieties of foods. However, the basis of winning Filipino loyalty is not just lies upon the taste of the food, but more so, upon how the company values the importance of time to their customers, their status, financial capacity, and establishing a pleasant relationship with them.

In this age of commercialism, in an age where societies are depending upon the businesses of both small and big capitalists, food industry occupies the fundamental and the dominating place in the market since its nature responds to the most basic and vital need of the people – food. Everywhere, every corner of the streets in our nation, there are presence of food and beverage establishments; establishments that played a role of great importance in the midst of an active society. In this age, where people are so engrossed by their jobs or anything that exhaust their mind, fast-food chain or mobile food services play an important aspect in order for them to manage stress by experiencing an excellent dining phenomenon. Their goal is to provide the consumers with full...