Syd Gilman Read the Latest Sales Figures with a Great Deal of Satisfaction. the Vice President of Marketing at Hy Dairies, Inc., a Large Midwestern Milk Products Manufacturer, Was Pleased to See That the Marketing

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Apply chapter material throughout your analysis of the case (expand/contract table boxes to fit your content).

Case Title: Key Person: |

Case OverviewWho is the case about?What is the current situation?Why is the current situation happening?When will a solution need to be completed? |

Reread the case & complete the remaining sections of this chartWhat are the specific issues or problems (at least 3)? 1. 2. 3. List at least 3 Basic Chapter/Course Topics that can be applied in this case: 1. 2. 3. |

What type of factors will affect the outcome in this case? |

INTERNAL FACTORS:(within the organization) | |

EXTERNAL FACTORS: | |

Identify 3 criteria to evaluate each of your alternatives: identify both quantitative (numbers, data can be measured) and qualitative (more subjective) criteria. |

3 Criteria to evaluate each alternative:Qualitative: Quantitative:Quantitative or Qualitative: Why these three criteria? |

Alternative Assessment: Identify at least 3 viable alternatives that will address the main issues in the case. Evaluate each alternative integrating your criteria into your pro/con analysis. |

1. Pros: Cons: 2. Pros: Cons: 3. Pros: Cons: |

Based on your alternative analysis, what Recommendation/s are you making? Clearly state your recommendation (beginning with an action verb, number if making more than 1 recommendation):Describe the predicted outcome if the action is taken: |

Action & Implementation PlanWho should manage the change?What steps should be taken and how will they be implemented (provide details)?When (what is the timeline these steps will need)?Where will this happen? |

Identify any “Missing” Information in the case (what information would have been helpful that was not provided?): |

Identify any Assumptions...