What Are the Marketing Strategies of Microsoft, Inc?

What are the marketing strategies of Microsoft, Inc?

Marketing Environment

MKT501

Dr.

March 07,

Table of Contents

I. Executive Summary………………………..…………………………………………….…...3

II. Situation Analysis ….…………………………...………………………………….………...4

III. Target Market Analysis……………………………………………..………………………...5

IV. Marketing Mix……….………………………….……………………………….…………...6

V. Competitive Analysis………………………………………………………………............…8

VI. Challenges/Contingency Plan……..…………………………………………………..……...8

VII. Recommendations/Growth Plan…………...………………………………………...…….…9

VIII. Conclusion…………………………………………………………………….....…….…..10

References…………………………………..……………………………………………………11

What are the marketing strategies of Microsoft, Inc.?

I. Executive Summary

Introduction

Perhaps best known for its iconic chime when a personal computer (PC) is turned on and the pulsating Windows logo that starts most of everybody’s morning throughout the world and ending the day with an equally familiar sound, Microsoft is no longer a company that makes products, but a household name that has integrated deeply into our lifestyle for many decades now. Most computer users have shaped the way they work around the capabilities provided by Microsoft Windows operating system (OS) and the related programs such as Office suites. This very paper is written using Office Word, with numerical data crunched using Office Excel and any type of formal presentation put together using Office Powerpoint. It is safe to say that no other product in history has had as much influence in our everyday life as Microsoft has in the past decades. Recognizing the enormous influence and success and failure that this one company has already had in our lives, herein we attempt to understand the company’s marketing strategies that define what Microsoft is today.

Company overview

Established in 1972, today Microsoft Corporation is a multinational software company that specializes in...