The Changing Shift of News Today

The current news viewed in today’s world is considered to be about the experience of news rather than the actual content itself. Communication from one person to another might be more important than what is communicated from the news. The way communication has affected our perception of news is a dramatic shift between a contemporary print-based culture and a televised, visual-based culture. Philosophers and studies on past and present media, argue very important ideological-based theories of how we as the public allow media to control our decision making. Shortly after the shift occurred between these two cultures, certain ideas could no longer be delivered and expressed publicly. The research outlined in the following paragraphs will explain the cultural causes of how media has shifted the news today in the current society of technology.

The way the public perceives a message is through one of two ways: a transmission model or a ritual model. Sometimes both models may be used to convey a particular message the media is trying to relay due to its importance. The transmission model is based on the theory of influence and manipulation of the media. In this model the sending and receiving of units of information and entities are real and knowledgeable. This model also looks at the way media messages are manipulated to control social reality. The passing down of messages to the public generally comes from public speakers through a popular medium such as television or radio.

Comparatively, the ritual model is the theory that ideas are passed around to be perceived and interpreted from one to another which is recycled information. Ritual communication creates reality in that it produces, maintains and transforms things that are talked about. The news has used the ritual model to adapt to our fiend for entertainment news. The news now produces a kind of reality of talking points that are interesting communication on messages. The transformation is then created once the...