Swot Analysis of Coca Cola

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Date Submitted: 01/31/2015 02:07 AM

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SWOT Analysis of Coca-Cola


Coca-Cola Company is one successful globalized company. Its product portfolio is all over the world. Most offices, shops, malls, and other recreational centers market this drinking brand on a daily basis. The company has many products that enable the company to excel in the international market (Rothaermel, 2013). It leads the beverage market by a substantial rate against other competitors. The description implies that Coca-Cola is the largest Beverage Company worldwide. It serves an approximate of more than 200 countries. It offers more than 500 of beverage brands that have a recognizable market reputation. The management team of this company requires the annual SWOT analysis, in the process of establishing and evaluating organizational strategies (Wheelen, Hunger, Hoffman, & Bamford, 2015). The SWOT analysis of any company provides an outline and explanation of the weaknesses, Threats, opportunities and strengths of the company. This research paper provides a clear SWOT analysis of the Coca-Cola Company.


The first strength that Coca-Cola Company has is the Value. The company valuation determines that this company is one most valuable company in the world. It is approximated to value 79.2 million dollars. The brand values and the numerous factories situated around the world still retain reputable commercial and social value. The company, as a result, manages to earn high levels of profits because the production cost is very low. Secondly, the brand equity property of Coca-Cola Company surpasses all other close competitors. For instance, the company acquired the Inter-brand award in the year 2011 because of the high brand equity.

The third strength of the company features the rate at which the company is globalized. Analysis shows that the company has a huge global presence. It spreads across more than 200 countries. The vast production quality and presence is a crucial...