Chrysler

PRESENTED BY: AMIT JAIN(036) MANPREET KAUR(037) NEHA GOYAL (043) PRIYANKA (053)

BACKGROUND OF DAIMLER

Daimler²Benz was a German manufacturer of automobiles, motor vehicles, and engines. 1926 - Formed with the merger of two german automobile manufacturers. CEO ² Jurgen Schrempp .

BACKGROUND OF CHRYSLER

Founded by Walter P. Chrysler on June 6, 1925 1924 ² Launched Chrysler Six, designed to provide an advanced, well-engineered car, at an affordable price 1928 ² Acquisition of the Dodge Brothers firm made Chrysler the third of Detroit·s ´Big Threeµ (GM, Ford, Chrysler) automakers overnight CEO - Robert Eaton.

The Merger

How it all happened«

CHRONOLOGY OF EVENTS IN DCX MERGER

May 6, 1998 - Merger agreement was signed in London May 7, 1998- Merger agreement made public. May 14, 1998 - Daimler-Benz Supervisory Board agreed to the merger July 23, 1998 - European Commission approved the merger July 31, 1998 - Federal Trade Commission approved the merger August 6, 1998- Daimler Chrysler announced that their shares would trade as ´global stockµ instead of ADRs September 18, 1998 - 97% of Chrysler shareholders and 80% of Daimler-Benz shareholders approved the merger November 12, 1998 - Merger completed

DAIMLER ²CHRYSLER (DCX) MERGER

The merger resulted in a large automobile company ranked 3rd in the world in terms of revenues, market capitalization and earnings. 5th in the number of units (passanger-car and commercial vehicles combined) sold. DXC generated revenues of $ 155.3 billion and sold 4 million cars and truks in 1998. Schrempp and Eaton jointly led the merger entity as co-chairmen and CEO·s.

MOTIVES FOR THE MERGER

Daimler·s Motives

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Their goal to become a global player with interests outside its traditional West European base, led to its merger with the Chrysler Corporation. To gain competence in product technology and quality To expand beyond the North American market

Chrysler·s Motives

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In combining the two companies,...