Cambodia's Cards and Payments Industry: Trends, Size, Drivers, Strategies, Emerging Opportunities, Products and Competitive Landscape

The report provides top-level market analysis, information and insights into Cambodia's cards and payments industry, including:

• Current and forecast values for each category of Cambodia's cards and payments industry, including debit cards, credit cards and prepaid cards

• Comprehensive analysis of the industry’s market attractiveness and future growth areas

• Analysis of various market drivers and regulations governing Cambodia's cards and payments industry

• Detailed analysis of marketing strategies adopted to sell debit, credit and prepaid cards used by banks and other institutions in the market

• Comprehensive analysis of consumer attitudes and buying preferences for cards

• The competitive landscape of Cambodia's cards and payments industry

Executive Summary :

The Cambodian cards and payments industry, including debit and credit cards, registered positive growth during the review period, recording a compound annual growth rate (CAGR) of 26.31%, and increasing from 464,047 cards in circulation in 2009 to 1.2 million by the end of 2013. In terms of transaction value, payment cards valued KHR3.7 trillion (US$915.2 million) in 2013, after registering a review-period CAGR of 30.89%. Favorable economic conditions, improved banking infrastructure, new products offered by banks, and growth in card payments at point of sale (POS) terminals all led to growth in card payments.

As card transactions increase, so does card fraud, and banks are issuing cards with EMV technology to increase transaction security. CUBC Bank, for instance, implemented EMV security standards by installing ATMs that accept EMV-based transactions for all Visa-branded cards. In March 2014, Data Card Group collaborated with Visco (Cambodia) and Omega Computer Corporation to conduct EMV seminars in Cambodia. The seminar aimed educating banks and customers about the importance of EMV cards, risk management, benefits, and considerations during migration and verification security when...